Skip to main content
  1. Leisure
  2. Travel
  3. International Travel

John Hancock Observatory in Chicago getting new name, renovation

See also

A Chicago landmark is getting a new name and multi-million dollar renovation this year. The John Hancock Observatory will be renamed 360 CHICAGO in March.

"The observatory has long been a place of discovery for visitors and locals interested seeing the views, and who also share a love of history, architecture, and even urban planning," General Manager Nichole Williamson said Thursday in a news announcement.

Located at 875 North Michigan Avenue in the heart of Chicago, the 94-floor John Hancock Observatory was built in 1968 and billed as the tallest building in the world outside New York City. It is currently the fourth-tallest building in Chicago and the seventh-tallest in the United States.

The skyscraper’s new name also comes with a tagline of “Best Views. All Around” to describe what visitors see when they step off the elevator at the 94th floor observatory.

In addition to being able to enjoy panoramic 360-degree views of Chicago, visitors also can see as many as four surrounding states. The observatory also provides interactive learning opportunities.

"For us, the entire new system identity - 360 CHICAGO - reflects the vibrant experience of what one can find here,” Williamson said.

The observatory is owned and operated by the Paris-based Montparnasse 56 Group. Open every day from 9 a.m. to 11 p.m., the skyscraper is home to offices, restaurants and about 700 condominiums. Nicknamed “Big John,” the building was originally named for the John Hancock Mutual Life Insurance Company, the developer and original tenant of the building.

360 CHICAGO also will undergo a renovation this spring with an emphasis on blues and greens meant to celebrate the natural land, sky and water elements seen from the observatory. The Gensler firm is doing the new branding.

"The color palette for the brand has been directly derived from actual observation deck views," Gensler Principal John Bricker said in a press release.

"Generating sophisticated, deep colors, the range of what is available within the brand is reflective of the range of perspectives one can get from the 360 CHICAGO experience,” Bricker said. “The palette speaks to the versatility of Chicago and looks to provide a dynamic representation of the city as a whole."



  • Corned beef
    Find out how to prepare a classic corned beef recipe in a slow cooker
    Slow Cooker Tips
  • Left handed eating
    Find out why you should never eat with your left hand
    Wives Tale
  • Subway message
    Subway customer finds 'Big Mama' written on her order
    Subway Message
  • Deviled eggs
    This is the only deviled egg recipe you’ll need this Easter
    Delicious Eggs
  • Natural solutions
    Natural beauty: All natural solutions to life's little beauty headaches
    Natural Solutions
  • Chocolate souffle
    Love chocolate? Get tips on making the perfect chocolate souffle every time
    Recipe 101

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about and apply today!