Coffee drinkers who need their caffeine fix at Disney will notice that the drink tastes different. On Feb. 19, Disney announced Joffrey’s Coffee & Tea Co. has become the new official specialty coffee provider for Walt Disney World Resort, Disneyland Resort, and Vacation Club properties.
In what is being described as “a long-term, strategic alliance,” the Joffrey’s Coffee will be the first Disney Corporate Alliance sponsor in the category of specialty coffee.
The Tampa-based Joffrey’s Coffee & Tea Co. has been a presence at Walt Disney World Resort since 1995. Joffrey’s has operated coffee kiosks inside and outside the theme parks, as well as at select resort locations and Signature Dining restaurants.
Joffrey’s deal now includes an expanded presence at Disney: additional dining locations and resort hotels. Joffrey’s will also develop unique coffee blends that will be available at additional locations (e.g. quick-service restaurants, in-room coffee service).
With the new alliance, Joffrey's will develop unique coffee blends just for Disney guests that will be available at additional locations at Walt Disney World Resort, Disneyland Resort, and Disney Vacation Club (DVC) properties, including quick service restaurants and in-room coffee service for guests at select hotels.
“We are thrilled to be creating unique coffee blends exclusively for Disney guests,” said Chris de Mezzo, Joffrey’s roastmaster and chief operating officer, in a press statement. “After all, a Disney vacation is like none other, so the coffee that Disney guests drink should be like none other, as well.”
Guests will also be able to order Joffrey’s Coffee for home consumption. Catalogs will be placed in hotels rooms at Walt Disney World Resort and Disneyland Resort, and it will offer an online catalog.
Disney’s official announcement confirms what had been reported earlier among the Disney fan community, with WDW Magic informally breaking the news earlier in February.
The deal with Joffrey’s marks the end of Disney’s long relationship with Nescafé. Nor will the agreement affect Disney’s relationship with Starbucks, which will bring stores to locations in the theme parks. Starbucks already has a location in Disney California Adventure, and is opening locations at Magic Kingdom and Epcot.