Joe’s Melrose Place boutique celebrated the new Spring/Summer ’14 capsule collection yesterday, Wednesday March 5, 2014. I had the pleasure to attend the private occasion, preview the new summer additions and enjoy hors d'oeuvres with other guests.
Los Angeles- based designer and creative director Joe Dahan, of Joe’s, created a classy California-chic #JustaPerfectDay affair showcasing the capsule collections: Weekender Collection, Vintage Reserve Collection, White Out Color Collection and Sun Faded Collection.
Weekender Collection celebrated the pleasures that come from a weekend adventure. The modern cuts of the denim are flexible and relaxed providing comfort. The ‘easy slim’ bottoms range in patterns and have a variety of options for a weekend of fun. I ended up purchasing two pairs from this collection.
Vintage Reserve Collection takes you back to the carefree feel of 70's style with a soft denim finish and hip-hugging cuts. The high rise flare jeans in Rochelle is an attractive option. I ended up going home with a pair because they were so irresistible. The entire collection offers an array of looks including rolled shorts, high rise relaxed jeans, denim jacket and a killer long-sleeve, button-up romper.
White Out Color Collection has a plethora of spring colors that would light up an Easter basket. However, the ivory colored items are utilizing new technology that prevents the white from staining the clothes. Literally, wine and other products are no match for the super chic collection. This summer women around world can comfortably incorporate more white into their ensembles without the fear of spillage causing stains.
Purchase a your favorites online [Link] or at one of their many Southern California locations:
JOE'S Westfield Valley Fair Boutique // 2855 Stevens Creek Blvd, First Level, #1027 // Santa Clara, CA 95050 | Map It
Phone : 408.609.3060 // 408.609.3061 (f)
Hours: Mon - Sat 10-9:30p | Sunday 11-7p
JOE'S Melrose Boutique // 8432 Melrose Place // Los Angeles, CA 90069 | Map It
Phone : 323.944.0656 // 323.944.0676 (f)
Hours: Mon - Sun 11-7:00p
JOE'S Santa Monica Place Boutique // 395 Santa Monica Pl, #171W // Santa Monica, CA 90401 | Map It
Phone : 310.458.6161 // 310.458.3761 (f)
Hours: Mon - Fri 10-9p | Saturday 10-9p | Sunday 11-8p
JOE'S South Coast Plaza Boutique // 3333 Bear Street, Suite #147 // Costa Mesa, CA 92626 | Map It
Phone : 714.979.0221 // 714.0224 (f)
Hours: Mon - Fri 10-9p | Saturday 10-8p | Sunday 11-6:30p