When country hit-maker Joe Nichols recently took over part of downtown Nashville for a video shoot, it certainly wasn’t the "business as usual" scene for the briefcase wielding, coat 'n' tie bunch who frequent the area.
In fact, thanks to Nichols and crew, downtown workers witnessed bikini-clad women, a tiki bar and a swimming pool that miraculously appeared out of nowhere, as well as the Arkansas-born singer encouraged everyone to “Take It Off”--the latter of which is the title of the rising top-30 single from Nichols' forthcoming CD
Set for release in November, the new album's debut single, admittedly, may suggest a certain theme, but per the brunet Nichols, it’s much more than the obvious.
“Yeah, the title does make it sound like a ‘Tequila Makes Her Clothes Fall Off' kind of song,” Nichols said, with a laugh. “But titles can be deceiving. ‘Tequila’ was a playful song, and so is this one. Basically the song’s lyrics are encouraging you to take off that heavy responsibility, those cares and woes, and enjoy life. And that’s the idea we wanted to present with the video. I am encouraging these hard working people to lighten up and take it easy, if only for an afternoon.”
To do that, the video crew set up a large swimming pool, not to mention the aforementioned tiki bar, in downtown Nashville and enlisted the aid of a dozen-plus “businessmen and women” as extras.
“It was a pretty warm summer day when we shot, so I don’t think it was too hard for them to step out of those business suits, and into their bathing suits,” Nichols said.
Directed by Potsy Ponciroli with TackleBox Films, the video will begin airing this week on CMT, GAC and other music- video outlets. Show Dog–Universal Music will release Nichols’ CD this fall, but in the meantime, music fans can catch the artist as he continues his 2011 North American tour. T
To check out tour dates and all the latest information, please visit www.joenichols.com. And to spy the singer's popular live performance of "Take It Off," simply click on the video embedded on the left side of this article.
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