Loblaw Companies Limited ("Loblaw") and its affiliates, the owners of Joe Fresh® has announced it will begin the expansion of the popular clothing brand to international shores.
The expansion comes under three separate partnership agreements that will bring the brand to 23 countries by 2018. The partnerships represent the first expansion for Joe Fresh beyond North America.
With its partners, Joe Fresh will offer comprehensive collections of men's, women's and children's apparel, in addition to Joe Fresh Beauty® cosmetics, to a wide international audience including markets in the Middle East, North Africa, Europe and South Korea.
"These first international agreements signify an important milestone for Joe Fresh as we build on the strong foundation we've established at home in Canada. We continue to evolve the brand forward and I'm thrilled to see Joe Fresh grow into a global brand, developing on the success we have had in the United States since launching there in 2011," said Joe Mimran, Creative Director of Joe Fresh. Mimran founded Joe Fresh in 2006 in partnership with Loblaw.
Among the three partnerships are Fawaz A. Alhokair & Co., based in Riyadh, Saudi Arabia, Origin & Co., Ltd., based in Seoul, South Korea and Retail Arabia International, based in Dubai, United Arab Emirates.
Joe Fresh is currently sold in more than 340 retail locations across Canada, in six freestanding stores in New York, including a flagship location on Fifth Avenue, and in over 650 J.C. Penney stores across the United States. Joe Fresh is also available online at us.joefresh.com