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Joe Fresh Launches Childrenswear Line in Fifth Avenue Store!

Check out Joe Fresh at Fifth Ave in NYC for their childrenswear collection!
Check out Joe Fresh at Fifth Ave in NYC for their childrenswear collection!
PR Consulting

Joe Fresh, your favorite, fashionable retailer has debuted its kids, baby, and toddler collections at its 510 Fifth Avenue flagship store in NYC.

Store Merchandise for Boys and Girls Include

  • Casual Apparel
  • Outerwear
  • Activewear
  • Sleepwear

Retail prices range from $8 to $59.

Kids Line Sizes Include

  • Boys and girls ages 4 to 14
  • Babies ages 0-3 months and 18-24 months
  • Toddlers ages 1 to 5

The collections are available at the 1,500 square foot Fifth Avenue store and online at

Joe Mimran, President of Joseph Mimran & Associates, commented, “We launched children’s wear in 2007 in Canada and it has become one of our most successful businesses. The collections infuse the spirited vision of Joe Fresh into kids and baby designs full of charm and personality. Parents love the quality and value, while kids love the colour, playfulness and unique details of the clothes. I look forward to offering these same designs to families in the U.S.”

Currently, Joe Fresh children’s wear is available in 340 Loblaw Companies Limited grocery stores and eight standalone stores, as well as

Girls’ designs feature staples with fun details such as an army green peacoat for $49 and riding boots for $29. Boys’ designs feature various basics such as $8 tees and statement pieces such as a trendy moto jacket for $49.

The baby collection features soft fabrics and colors for both boys and girls. Girls’ designs include a leather moto jacket for $39 and cheetah print leggings for $8. Boys’ designs are varsity-inspired, with collegiate sweatpants for $16 and a letterman’s jacket for $24.

About Joe Fresh

Founded in 2006, Joe Fresh is one of Canada’s leading retailers for modern style and accessible design. The brand offers lifestyle collections for men, women, and children. Products categories include apparel, accessories, footwear, and Joe Fresh Beauty® cosmetics. The design vision is driven by Joe Mimran of Joseph Mimran & Associates, Creative Director of Joe Fresh, Home and Entertainment for Loblaw Companies Limited. In Canada, Joe Fresh is available online and in more than 340 retail locations, including 16 freestanding and studio stores. In the United States, Joe Fresh is available in six freestanding stores in New York, and in over 650 J.C. Penney Stores. In 2014, Joe Fresh opened its first stores in South Korea and Saudi Arabia with local partners. For additional information visit

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