Graduation season is upon us, and it won't be long before caps and gowns are tucked away and college is but a memory. This year's graduates face one of the toughest job markets in decades, with faltering confidence and high gasoline prices placing a cap on consumer spending.
In light of all the discouraging news, what's a grad to do? In his 2005 commencement address at Stanford University, the late Steve Jobs exhorted graduates to chase their dreams. Jobs' logic was simple. Since work is going to take up a large portion of your life, you'd better discover what you love and chase after it with all your energy. It is, Jobs said, the only way to do truly great work.
Pursuing greatness is solid advice, especially now when job prospects appear to be so bleak. More fortunes were made during the Great Depression than at any other time in American history. They were made in real estate, minerals and chicken. Colonel Harland Sanders of KFC fame opened his first restaurant in Corbin, Kentucky in 1930, mere months after the stock market collapse.
Succeeding in today's job market is as much about attitude as it is about ability. Smart grads recognize that tough times demand steady, measured responses. There won't be many top dollar offers or signing bonuses, but grads who recognize the changed landscape and follow their hearts are bound to succeed in this or any other job market.