Will you blend in with the herd, or will you stand out? In the wild, standing apart means demise, but in a job fair, it’s a straight shoot towards success.The typical job fair is you dressing up, with a portfolio in hand filled with resumes printed on expensive paper, and lining up along with 50 other people at one of many corporate booths competing for the same job.
Ever seen a cattle drive?
Yes, you need to dress professionally, research the companies, smell good, be patient, have a prepared pitch about yourself, and blah blah blah. Common sense stuff.
But, how do you walk out of a job fair with your head held high and satisfied that you STOOD OUT?
Tactic One: Give them a promo item
That’s right! Give them a frisbee, stress ball, water bottle, wooden airplane, can opener, or any other item with your name on it. There are hundreds of companies online, that can print everything cheap and fast.
Sounds unorthodox? It absolutely is. How many other people walk away giving more than a resume? Think you’ll be the talk of the office and your promo item with your name stamped on it, will get passed around the office? It sure will. ☺
Tactic Two: Tailored 10 second elevator pitch
Instead of pitching them specifically about you, have a pitch ready summarizing what you can do for their company.
Boring pitch: Hey there! My name is Bob Loblaw, and I have 10 years of experience in Public Relations working with several major companies such as Exxon and Proctor and Gamble. I’m really interested in your opening as a Senior Public Relations Strategist.
Exciting pitch: Hey there! My name is Bob Loblaw and I know you’re developing two products to change the way we eat cheesecake. With my PR experience at Exxon and Proctor and Gamble, as your Senior Public Relations Strategist, I’ll work endlessly with our team to help shape the image of those products!
Tactic Three: Get a Loft Resume
A resume is meant to be in a Word document or in a PDF. Black and white, easy format, super simple, and nothing fancy schmancy. Hiring managers spend an average of 6 seconds skimming through a resume, and adding several tables and columns with different colors, forces them to find the information, even if it takes milliseconds.
Moreover, who wants to print out a resume with 5 colors draining all the ink? If they print it in black and white, it’ll just come out in different shades of gray blending the fancy design in with the text.
HOWEVER, walking into an interview or a job fair with a BEAUTIFULLY designed resume speaks volumes about who you are and definitely helps you stand out. The days of walking in with a resume on card stock and impressing a hiring manager are long gone. It means nothing. Everyone does it.
Walk into a job fair or an interview with a resume design from Loft Resumes, and you’ll blow the socks off of any hiring manager. They’re affordable, absolutely worth it, and you’ll ALWAYS stand out.
Standing out from the crowd does take a little bit of courage. It’s easier to stand within, play it safe, and not open yourself to disapproval.
After all, why would anyone want to hire you because you’re innovative and forward thinking?