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JM Couture Shows at El Paseo Fashion Week

Life is a Runway
Life is a Runway
Jim Mullin

Tonight is a big night for fashion designer Jim Mullin. His new label JM Couture will unveil its "Life is a Runway" collection at the 9th Annual El Paseo Fashion Week at Palm Desert's celebrated shopping district. The early-anticipated show will feature the entire range of the luxury lifestyle brand including JM Couture's designer ready-to-wear, JMC's designer sportswear, JMC's Remix (denim) line, as well as his swim and intimate apparel collections.

Says Jim Mullin, "We're excited to make this a truly unforgettable fashion experience for everyone. Without giving too much away, people can count on seeing a lot of must-have sleek looks, a dash of edge, and even some scintillating red carpet worthy dresses."

Leading fashion, media and entertainment personalities, as well as the region's discerning shoppers, are expected to flock to the acknowledged West Coast fashion event of the season tonight that also leads up to the grand opening of JM Couture's flagship store in the area. The brick and mortar retail location is set to open later this spring and simultaneously with its online counterpart.

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