There is no greater force on planet earth than hipster pride. While the term "hipster" tends to lean towards pretty vague territory as far as definitions go, no ambiguity exists when it comes to defining the hipster's absolute insistence on being knowledgable about pretty much everything.
For obvious reason, then, the annual SXSW (South by Southwest) festival held in Austin, Texas, which celebrates new, upcoming, or widely unheard indie acts from across the nation is, of course, a veritable breeding ground for the hipster-owned, "I heard them first" mentality.
Fortunately for those who just enjoy music and don't care about exclusivity, Jimmy Kimmel has stepped in once again (as he did at last year's Coachella) to blatantly mock this fad by posing questions regarding completely fake bands. "We made them all up, but that didn't stop people from telling them how much they like them," states Kimmel in the introduction of to his latest "Lie Witness News" segment.