As a past champion, and constant contender in the Chase, NASCAR Sprint Cup star Jimmie Johnson is one of many athletes from different sports appearing in a new ESPN promotional spot launched this past weekend.
The spot is part of a new ESPN campaign in support of its flagship program, SportsCenter. Entitled “DaDaDa DaDaDa,” the campaign focuses on the iconic sound all fans associate with the show, and with great sports moments. The 60-second launch spot features a range of athletes – from professionals to little leaguers – who subtly and not-so-subtly call out their “DaDaDa” moments.
“This campaign grew out of research we did in order to better understand the role SportsCenter plays in fans’ lives given all the access points for sports news, information, and highlights provided by new technologies,” said Aaron Taylor, senior vice president of marketing. “Fans have a strong emotional connection with the show. And, what we realized is that ‘DaDaDa’ is emotional shorthand for, not only the great moments that happen in sports, but how SportsCenter presents those moments – giving context to them with perspective and personality.”
Athletes featured in the spot include:
· Chris Chester, Robert Griffin III, Kory Lichtensteiger, Will Montgomery, Alfred Morris, Tyler Polumbus, Trent Williams – Washington Redskins
· Stephen Curry – Golden State Warriors
· Landon Donovan – Professional soccer player
· Sam Gagner – Edmonton Oilers
· Jimmie Johnson – NASCAR driver
· Patrick Kane – Chicago Blackhawks
· Clayton Kershaw – Los Angeles Dodgers
· Andrew McCutchen – Pittsburgh Pirates (highlight called by Greg Brown, the voice of the Pirates)
· Jason Pierre-Paul and Justin Tuck – New York Giants
· Paul Rabil – Boston Cannons Lacrosse
· Maria Sharapova – Professional tennis player
· Bubba Watson – professional golfer
· Russell Westbrook – Oklahoma City Thunder
ESPN’s flagship program, SportsCenter, launched the network on September 7, 1979. The “DaDaDa” theme music was introduced in 1989 and composed by John Colby, ESPN’s music director from 1984-1992.
The Chase for the NASCAR Sprint Cup continues this weekend with a 400-mile race at the Monster Mile, Dover (Del.) International Speedway. ESPN2 will air NASCAR Sprint Cup qualifying at Dover on Friday, Sept. 27, at 3 p.m., and ESPN will have a live telecast of the third race of NASCAR’s playoffs on Sunday, Sept. 29. NASCAR Countdown airs at 1 p.m. ET with the race’s green flag at 2:15 p.m.
Dover also will host a 200-mile NASCAR Nationwide Series race on Saturday, Sept. 28, airing live on ESPN at 3:30 p.m. with the green flag at 3:46 p.m. All NASCAR programming on ESPN is also available on computers, smartphones and tablets through WatchESPN and the WatchESPN app.
ESPN’s daily NASCAR news and information program NASCAR Now will review the third race of the Chase for the NASCAR Sprint Cup at Dover International Speedway on Sunday night, Sept. 29, at 11:30 p.m. ET. Host Mike Massaro will be joined in the studio by ESPN NASCAR analyst Ricky Craven with reporter Jim Noble at the track.
Be sure to subscribe to the West Palm Beach Motorsports Examiner, and keep track of your favorite racers. If you're a motorsports fan, and know of an event, team, or person you'd like to see profiled, please let me know. Also, be sure to follow me on twitter, and read my articles about local getaways, HOAs, elections, and restaurants.