Jimi Hendrix is the next musician to be commemorated by the United States Postal Service.
The legendary rocker was recently honored with a limited edition Forever stamp on Thursday, with the design resembling a vintage 45 rpm record sleeve, and showing Hendrix wearing one of the many trademark military jackets that had always summed up his style, and of course playing a guitar. The stamp was unveiled at the South by Southwest (SXSW) conference on Thursday, and it included a concert from guitarists including Slash and Doors’ Robby Krieger.
According to Joseph Corbett, CFO and executive vice president at the postal service, the unveiling of the Hendrix stamp recognizes the musician’s indelible mark of popular culture. Last year, Johnny Cash and Ray Charles was honored with their own stamps, and Janis Joplin is expected to be next this year.
In other Hendrix news, his estate recently inked a deal with ICM Partners agency, in hopes to create a fully authorized film based on the musician’s life. This comes after the big news surrounding the upcoming biography Jimi: All Is By My Side, which has already premiered at the Toronto Film Festival, and has also been screened at SXSW, yet scheduled to only be hitting U.K. Theaters, and does not contain actual Hendrix music.
Experience Hendrix, the family-run company that controls the rights to Hendrix’s music, has given ICM Partners access for the proposed new project, in hopes it will reach the concerns that Hendrix’s music will be held in the “highest standard of cinematic excellence”.