"The dream city is still visible above the roofs of the tenements; but these massive dwellings show the power and glory of metropolitan life in true perspective: here are the homes of the sustaining proletariat, the local equivalent of the mean steel towns and oil towns, the depressed farming areas and manufacturing areas, through whose efforts the dividends pile higher for the fractional portion of the entire population that effectively rules this metropolitan regime". The Culture of Cities.
Jil Sander showed an understated, minimalist collection in Milan. Simple, elegant, refined and tasteful.
The epitome of a functional, chic, wardrobe as defined by the House of Jil Sander, was on display in a rather tony runway show. Jackets in blue, and grey, over maxi dresses, looked modern and elegant. Puritan buckled shoes with a big heel set the tone of the collection.
This was a show that did not debase itself for attention. Jil Sander doesn't pander to the current Fashion zoo branding going on in today's fashion world.
Jil Sander is the anti-brand of fashion.
Jil Sander's clothes speak for themselves; this is how it should be in a sane world. Alas; the irrational exuberance of branding rules today; and in order to stand out from the maddening fashion crowd ;you have to trick your customers into believing they are purchasing something different or new. This is of course a marketing illusion. There is nothing new under the fashion sun. There hasn't been any thing new since the 1980's.
Buying Jil Sander is not buying into the fashion branding hype.