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Jessica Simpson pulls out all the stops for new signature fragrance ad

Jessica Simpson promotes new sexy ad to launch the Signature Fragrance due out in August.
Photo by Rommel Demano/Getty Images

Jessica Simpson the Signature Fragrance launches in August, and the 33-year-old has a sizzling summer of sexy ads in store to promote her latest venture. On Sunday Access Hollywood reported Jessica’s new advertisement, which displays a sultry Simpson accompanied by her assets.

The singer/songwriter turned fashion and beauty entrepreneur has partnered with Parlux, Givaudan and perfumer Marypierre Julien to create Jessica Simpson the Signature Fragrance. According to Fragrantica Jessica Simpson’s new perfume represents a new stage in the actress’ life. “There is something about this fragrance that takes me to another place,” says Jessica Simpson, “It is exciting, sophisticated, and much more mature.”

Motherhood and a new love, Jessica Simpson is marrying Eric Johnson very soon, have the Texan glowing and slim. Access Hollywood reported the bride-to-be has posted sexy Instagram photos of her toned physique following the birth of her second child, Ace, who turns one today, June 30.

Capitalizing on her shape, Simpson tweeted the new perfume photo on Friday captioned with, “Love the ad for my signature fragrance available this August.” Wearing a plunging Oscar de la Renta dress embellished with wisps of feathers, Jessica Simpson looks angelic in the Signature Fragrance ad shot by Gilles Bensimon.

Jessica Simpson the Signature Fragrance is characterized as “gourmand” with top notes of “juicy citruses” comprised of clementine, nectarine, pomegranate and apricot, which surrounds “the heart” of jasmine, orange blossom and Tiger Lily over a “base of tonka, chocolate, vanilla, sandalwood and driftwood.” WWD describes the perfume bottle as a “crystal drop-shaped flacon with a stopper wrapped in a golden peacock feather,” hence the feathered dress for the Jessica Simpson fragrance ad, shot at the Big Sky Movie Ranch in Simi Valley, California. Jessica Simpson the Signature Fragrance is moderately priced, starting at a$18 for a roller-ball and $65 for the 100 ml jar.

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