As Memorial Day came and went, Kahlúa®, the classic rum and coffee liqueur, put a stake in summer with the new Kahlúa Summer Shake-Up campaign. From casual dinner parties, to backyard BBQs, and everything in between, Kahlúa is out to inspire consumers to shake things up this season – do things a little differently – through engaging digital content and interactive experiences all summer long.
To launch the campaign, the brand is sponsoring the New York magazine and Vulture multi-city, summer-long Kahlúa Summer Shake-Up Movie Blend Series, with kick-off in New York City aboard the iconic Intrepid Sea, Air & Space Museum. With a series of themed frozen and iced cocktail bars on-deck, guests enjoyed all of the classic Kahlúa cocktails followed by a screening of a summer movie classic. The outdoor cocktail and movie screening event was hosted by actress Jes Macallan, who stars on the ABC drama Mistresses and is best known for her chic style and sassy personality.
The Kahlúa brand will feature classic summer cocktail parties and movie screenings through a unique and non-traditional series of events in select markets across the country.
Due to rain the event took place inside the Interpid but it was still a great way to enjoy the day. I had a few minutes to talk with the Mistresses star Jes Macallan about a few things including her role on the show and her past life as a “Startender”….
How much do you love Kahlua?
I love it, its one of those liqueurs you can do a lot with. Especially if you have a sweet tooth. My favorite Kahlua drink is Kahlua sour.
What is your favorite Kahlua flavor?
Actually the Kahlua Peppermint, which I used to make a mean Grasshopper in one of my mixology competitions.
Talk to me about your show the Mistresses?
Its on season two, the fan base is strong, and this year my character is killing it plus we added more comedy this year. We are actually still filming, and I hear from the script that the finally is going too crazy like scandal.
What other shows are similar to the Mistresses for those who haven’t watched it yet?
Its kind of like Sex in the City meets Scandal.
What’s a great recipe for a single woman who loves to entertain at home?
A great Kahlua sour can really make any party fun. That’s 1 part Kahlua, two parts lime juice and some simple syrup. Get the big ice cube, a quick trick is find a small piece of tubberware, add filtered water with pieces of mint in it, pop it in the cocktail and as it melts the mint comes out and taste fantastic and it looks great too. Add jalapeno infused vodka if you want to spice it up.
Check out these easy recipes that even I can do to get things right for the summer:
Kahlúa Frozen Mudslide
1 part Kahlúa
1 part ABSOLUT® Vodka
1/2 part Irish cream liqueur
1 part vanilla ice cream
In a blender add ice, Kahlúa, ABSOLUT, cream and ice cream and blend. Rim the inside of your glass with chocolate syrup and pour into a hurricane glass.
1 part Kahlúa
2 parts cream of coconut
1/2 part dark rum
1/2 part Hiram Walker® Dark Crème de Cacao
2 parts milk
Combine all ingredients with ice in a blender. Blend well and serve in a specialty glass.
Kahlúa Iced Coffee
2 parts Kahlúa
2 parts chilled iced coffee
1 part milk or cream
Pour Kahlúa into a highball glass filled with ice. Add coffee and milk or cream.
For more cocktail ideas and events click on #Drinks. Cheers and Salute!