Comedian Jerry Seinfeld has decided to move forward with a second season of his web series "Comedians in Cars Getting Coffee."
The New York Times reported Sunday (Jan. 6) that Seinfeld and Sony Pictures Television will produce a total of 24 new episodes for Season 2, to be released this spring.
“This next go-round we’re going to have to figure out some sort of revenue stream, so it makes more sense,” Seinfeld told the Times.
Steve Mosko, the president of Sony Pictures Television, explained that some sort of sponsorship is likely to be attached to the new batch of episodes, as long as the advertising makes sense.
“What’s missing in developing programming for the Internet is patience, trying to get it right,” he explained. “We’re both looking at this as a long-term investment.”
Each episode of the series features Seinfeld having free flowing conversations with other comics while traveling in vintage cars to a restaurant for coffee.
According to Mosko, the first season of "Comedians in Cars Getting Coffee" helped attract more than 10 million unique visitors to Crackle.com, which is owned by Sony.