For those who do not know Jerry Jones, he is the owner and general manager of the formerly proclaimed “America’s Team”, the Dallas Cowboys. Like many, I am a lifelong fan of the franchise. Ever since the days of Roger Staubach, Tony Dorsett, Ed “too tall” Jones, and the venerable coach Tom Landry, the Dallas Cowboys have maintained a special place in my heart.
Last night on Monday Night Football in the bitter cold of Chicago Jerry’s Cowboys played the most embarrassing game of football I have ever seen. Their defensive ineptitude culminated in the inability to stop anything that the Bears were doing on offense and the Cowboy’s offense merely looking for the first flight back to Dallas, illuminated the fact that Jerry Jones does not care about the fans nor does he appreciate what they have done to grow his $140 million dollar investment now estimated by Forbes Magazine to be worth over $2 billion dollars.
As Cowboy fans we have had to endure over a decade of mediocrity, while Jerry has played fantasy football owner and GM. Every time he is asked about relinquishing his total control over football operations, Jerry points to the fact that he invested his money so he can do with the team as he wishes. Although I acknowledge this is fundamentally true, do the fans who fill his beautiful new stadium, purchase his merchandise, and idolize his players because they wear a star on their helmets, have any relevance in this decision making process?
Strict capitalists would argue that the way to show our dissatisfaction is to dissent by no longer purchasing his goods; however, in the real world, many of us have the team so ingrained in our lives that such a protest would be unthinkable, hurting not only our inner selves but those around us who view the Cowboys as part of our identity. The much larger question is…Does Jerry have any fiduciary responsibility to we, the fans, to manage the franchise in a manner which maximizes customer satisfaction, not just his own?
Jerry is an example of those in the top 1% who believe they have the right to wield their power over us all because they own the means of production. This false sense of omnipotence threatens to destroy something that generations and generations have come to relish and love. It is only through those, like Jerry, recognizing that the most important segments of society to foster and strengthen is the 99% of the people who toil to keep businesses, like the Cowboys, prospering and appreciating well into the future. The failure to acknowledge the paramount value of this group will doom not only vital organizations, but this nation.