The Top 10 list of the hottest celebrities who market products were announced by Successful Promotions magazine on Tuesday. The list includes Jennifer Aniston, Patrick Dempsey, Mike "The Situation" Sorrentino (Jersey Shore), Paris Hilton, Megan Fox, Lady Gaga and Scarlett Johansson.
"It's obvious that sex still sells - and that the right celebrity can help a business gain instant attention," said Timothy M. Andrews, president and chief executive officer of the Advertising Specialty Institute which publishes Successful Promotions.
Examples of sexy celebrity ad campaigns include the Smart Water campaign featuring Jennifer Aniston and Scarlett Johansson's Marilyn Monroe-like ads for Dolce & Gabbana.
The story, "Hot Commodities," is part of the "Sex (Still) Sells" issue of Successful Promotions. For more information, visit asicentral.com.
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