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Jelly Belly beer-flavored beans available: Will customers embrace new flavor?

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Will beer-flavored Jelly Belly jelly beans be the next big thing? That's what the Jelly Belly Candy Company is hoping, it seems, as they have just released a bean with a draft beer flavor. The Los Angeles Times shared the scoop on Jan. 21.

The Jelly Belly beer jelly bean, officially called Draft Beer is said to have a touch of sweetness along with notes of wheat and a “mildly bready” aroma. Apparently customers have been asking for a beer-flavored Jelly Belly for a long time, and those folks finally get their wish. Customers know there have been some wacky flavors over the years, but this one may take the cake.

Those who are intrigued by the idea of drink-flavored beans but aren't too sure about a draft beer pick do have some other options. Jelly Belly is also introducing strawberry daquiri, pina colada and mai tai flavors of beans. None of the alcohol-inspired new beans have any alcohol in them.

The Draft Beer jelly beans are available to order via the Jelly Belly website, and they are said to be shipping to stores right now. Will you be up for trying a Jelly Belly beer jelly bean?



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