Jelly Belly introduced beer flavor jellybeans and the new flavor is getting rave reviews. On Jan. 21, Today reported that Jelly Belly has debuted Draft Beer -- which may or may not live up to other favorites like "toasted marshmallow" and "buttered popcorn" -- but so far, so good.
"Our fans have been asking for a beer Jelly Bean for years. It took a few years to perfect, but we think we got it right," said Rob Swaigen, Jelly Belly’s vice president of marketing. In case you were wondering, the new jellybeans do not contain any alcohol -- they just taste like they do. But not in a bad way.
The Jelly Belly beer flavor jellybeans seem to have people split when it comes to giving them a try. According to a poll posted by Today, only about 57% of readers were intrigued by the new flavor and said that they'd be willing to give it a try. Heck, why not? It can't be that bad, right? Unless, of course, you don't like beer.
So far, people who have tried the new flavor have responded in a positive way. One Twitter user called the taste "foamy goodness" which is interesting -- considering it's a jellybean. It sounds like Jelly Belly nailed it and beer flavored candies might become one of their most popular.
Does the Jelly Belly beer flavor interest you? Would you try one?
© Effie Orfanides 2014