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Jeffrey Fashion Cares Turns Twenty

Don Ourcell, Lila Hertz, Jeffrey McQuithy and Louise Sams
D Flores of Deelite Photography

After 20 fabulous years of kicking-off Atlanta’s fall social season with style and raising approximately $10 million for it’s beneficiaries, Jeffery Fashion Cares has rightfully earned it’s spot as the Southeast’s premiere charitable fashion event. To celebrate 20 years of shining a light on worthy causes while bringing a taste of international style to our hometown, Jeffrey Kalinsky, Fashion Cares founder and owner of two eponymous boutiques in Manhattan and Atlanta, and this year’s event chairs, Lila Hertz, Jeffrey McQuithy and Louise Sams, are putting the finishing touches on what is sure to be the most memorable Jeffrey Fashion Cares to date.

Taking place on Monday, August 27,2012, this year’s event also marks a move to a fabulous new location for Fashion Cares. Attendees will be spellbound by marble floors and floor to ceiling walls in the lobby of the American Cancer Society Center designed by architect John Portman and located in the heart of downtown. This dramatic setting will provide the perfect backdrop for a runway overflowing with the latest looks by designers like Jason Wu, Alexander Wang, Lanvin, Dries Van Noten, Celine and Balenciaga, to name a few.

While the fashion, both on the runway and in the front row, is enough of an incentive to mark your calendar, let’s not forget that Jeffrey Fashion Cares Atlanta, and New York, is a fashion show second and one of the largest combined AIDS and breast cancer benefits in the country first. Last year’s sold out event alone raised $630,000 for it’s beneficiaries. According to event founder Jeffrey Kalinsky, “As I look to our 20th anniversary of Fashion Cares Atlanta, I cannot help but think of all the people who have helped us contribute approximately 6 -7 million dollars to combat AIDS and breast cancer. These causes are near and dear to my heart as so many men and women that I know and love have been affected.” For this reason, this year’s event will once again be benefiting the Atlanta AIDS Fund and Susan G Komen for the Cure, Greater Atlanta Affiliate.

So let the search for the perfect outfit begin, because you only have a few months to get your look together for this highly anticipated event.

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