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Jeff Bezos announces the Fire smartphone

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The rumors began not long after the first generation Kindle Fire tablet first hit the store shelves. Since that time there have been rumors, leaks and even reports from reliable sources that the Seattle-based e-commerce giant has a smartphone in the works. None of the rumors were followed with comformation from Jeff Bezos so they would soon die down. Then, earlier this month Jeff Bezos Sent out a teaser that brought all of those rumor to the surface once more. Then today in a media event he did indeed finally give us the first Amazon Fire smartphone.

Just as the book & letter that he sent out last week promised, the new Fire smartphone does have some feature to make it stand out from the crowd. These unique feature include multiple camera place around the front of the phone to give a 3D viewing effect, tilt scrolling that allows for one-handed reading, the mayday button that was introduced on the Kindle Fire HDX tablet, unlimited cloud sta=orage and firefly that instantly identifies music, books, email addresses and movies.

The Fire’s product recognition feature, Firefly, “is potentially a real threat to bricks and mortar retailers,” said Rebecca Lieb, an analyst with the Altimeter Group. “Scan a product or listen to music, and you’re delivered straight to the page on Amazon on which you can purchase it. Impulse shopping just went to a new level.”

Some of the other features of the Fire smartphone are the Fire OS 3.5.0, that is Amazons variation of android; a 4.7” display with a 1280x720 resolution; a 2.2 GHz Quad-core Snapdragon processor; a 13 megapixel rear-face and 2.1 megapixel front-facing camera.

The Fire smartphone is exclusive through AT&T where it will cost $199 for the 32GB version or $299 for the 64GB version with a two year contract. If you want to go without a contract the 32GB version will set you back $649.00 or $27 a month or the 64GB version for $749.00. For a limit time Amazon is also throwing in a one year of their Prime Network. The Fir smartphone will be available on July 26, 2014.

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