Earlier today (Feb. 19, 2013) as of 9 a.m. PST, the official twitter feed of Jeep (owned by Chrysler who’s owned by Fiat) started tweeting out strange non-car related tweets to its more than 114,000+ followers. First whomever hacked Jeep’s twitter changed there official logo from Jeep’s logo to Cadillac’s logo, then the background was changed from Jeep’s official background to a late model Cadillac with oversized rims ironically with a McDonald’s theme ( a riff at the Burger King twitter hacking?) Whomever took over there account started sending out his tweet’s en masse with a mixture of personal shout outs and jibs at both Jeep and Cadillac.
Surprisingly, the Jeep Twitter account retweeted a few choice direct messages that somewhat highlighted the feelings of there followers including one tweeter who'll remain anonymous who tweeted,
“First Burger King now @Jeep has been hacked. Glad people have so much pointless time on their hands”
In this day in age when a company’s reputation can be ruined in an instant by a simple cyber terrorist, especially with twitter accounts who have followers who rank close to a million followers, access to a high ranking twitter accounts has to have a stronger security barrier then a simple password. I hope twitter and companies who handle there media online, take these breaches as a lesson to improve upon there online security.
Fortunately for Jeep, twitter has some anti-hacking measures in place if someone does find there account hacked into, including reporting a hacking job in realtime and temporary suspension of that account.