Yesterday, the Twitter account of fast food restaurant, Burger King, was hacked by a prankster(s) who switched the burger giant's profile picture to that of their competitor Mcdonald's, and changed BK's background picture to that of McD's new product: the Fish Mcbites.
Today, it appears Jeep has fallen victim to the hacking on Twitter, as well. As of now, 1:42 PM EST., Jeep's account is still open and their profile picture has been replaced by the Cadillac symbol; an iconic image of one of Jeep's automotive competitors.
Many of the hacked tweets have referenced the "verified status" of brand's accounts and how silly they believe this "blue checkmark" to be, leading to one possible motive of why these big name accounts are being hijacked.
Which leads to two questions:
A.) What, do you think, is the reason for the hijackings? For the laughs? Or is it part of a bigger message by a more organized group, such as Anonymous, calling out the superficiality of the verified "blue checkmark."
B.) If you are a brand that has been hijacked, what, in your opinion, is your official response to this? And what is your social media strategy, besides protecting your password a little better, from here on out?
Leave a comment below.