Curious about the songs used in the six JCP Oscar commercials from Sunday night?
JCP spokesperson Kate Coultas was kind enough to provide the names of the songs used in each JCP Oscar commercial.
And an ad for the Liz Claiborne collection also used an original Rosinkranz composition.
The "Yours Truly" ad was probably the best JCP Oscar commercial of the night. In the 90-second ad, the retailer celebrated all the variations of the American spirit, and promised to help customers look and feel better for the next 100 years.
The Oscar commercial series was also accompanied by a Twitter campaign that included $100 gift card giveaways. It was a huge success, according to Paula Keller at SearchInfluence.
The songs likely helped too, as viewers were already searching the Internet for the music from the Oscar commercials before the show had even reached its mid-point.
All in all, the 2013 Oscar commercials series should prove to be a win for JCP.