JC Penney is branching out to add true designers to their stores. Two, in particular, Allen B. (aka ABS Allen B. Schwartz) struck a deal recently to provide JC Penney’s with a new line. Definitely fashion forward trends that you would typically not see at this department store. In addition, they have brought on Olsenboye designs. You may be more familiar with the first part of the ‘Olsen’ in the name if you have ever seen Full House or picked up a recent celebrity magazine, which always features one or both of the Mary-Kate and Ashley Olsen twins.
Olsenboye’s new spring collection has a girly-feel, full of color, while the Allen B. line looks more refined with a slight Bohemian edge.
JC Penney is also running a “shop like a celebrity” sweepstakes on their Facebook site through April 1. The deal is you sign up and have an opportunity to win a weekend of shopping in New York, especially at their Manhattan store. Because it is for two, grab your best friend, take the $500 shopping spree, hook up with celebrity fashion stylist Mia Morgan and return back to your hotel in a limo style. Not bad at all.
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