WASHINGTON, D.C. and SAN DIEGO – December 17, 2013 – JBS International, acclaimed for being one of the nation’s renowned women-owned providers of IT consulting, announced it selection of full service advertising agency, Jacob Tyler, as its agency of record. Founded in 1985, and recently ranked second in revenue for female-owned companies operating out of the Washington DC metropolitan area by the Washington Business Journal, JBS International, Inc. (JBS) provides an extensive range of information technology and management consulting for some of the most notable corporations in the private and public sector.
Jacob Tyler established a reputation as a full service award-winning provider of brand development through their work with such names clients as Sony, NuVasive, iTan, Ken Blanchard, Soundcast, Downtown San Diego Partnership, Four Seasons Hotels and Resorts, and Bridgepoint Education. Their web design, online marketing and print collateral infrastructure is cutting edge within the their market and this new expanded role with JBS international only presents a greater opportunity to define their legacy in the modern ad arena, one in which mobile and online marketing has become the lay of the land.
Jacob Tyler has taken on the role of designing solutions and identifying the opportunities JB International has to overcome obstacles to expand their business model and develop a new web presence. “Jacob Tyler has already played a crucial role in moving us forward as an organization,” noted Jerri Shaw, JBS International’s co-founder and co-CEO. The company did this utilizing their distinct method of brand renovation. Jacob Tyler initiated their signature rebranding think-tank approach to implementing a discovery workshop to identify the target markets that best compliment JBS International’s core strengths within its market.
Jerri Shaw further noted that, “a powerful discovery process that Jacob Tyler led has given us a new framework to showcase the passion and talent of our experienced staff, and relay this to clients, prospects and the general public across all touch points.” This is a very promising new development for the company considering in previous years JBS has outperformed its perceived ad presence.
“When viewing the JBS traditional marketing collateral and online presence, one would never know that they are a $70 million dollar company with more than 350 employees. Our goal is to invigorate the brand for both internal and external audiences. The new web design, for example, will employ a “mobile first” strategy while using innovative and interactive functionality that’s visually appealing and focused on creating conversion,” said Les Kollegian, CEO at Jacob Tyler.
Jacob Tyler has modified the brand model of JBS International to readapt it across new lucrative business lines in a way that will resonate with a virtually untouched demographic while still staying true to their native consumer needs. Both parties are confident this new arrangement will dramatically impact revenues for 2014 and position the company in the forefront of human based solutions and progressive technology.
For more information about Jacob Tyler visit their website at www.jacobtyler.com.