Jay Z collaborated with perfumer Ilias Ermenidis to create the fragrance and Ermenidis said about the collaboration: “He has a natural cool that people want a piece of. In developing Gold Jay Z, I wanted to capture both the vibrant ambitious part of Jay Z’s charismatic persona and his effortless style that he naturally embodies through a fusion of notes chosen by Jay Z”.
Some of the notes on the fragrance include: yellow ginger, cypress, vetiver, bourbon vanilla and more.
The fragrance is part of a holiday collection that Jay Z has with Barneys that is coming out right on time for black Friday, the biggest shopping day of the year in the USA prior to the holidays.
Barneys has come under fire recently for allegedly discriminating against African American customers.
What do you guys think? Are you buying Jay Z’s fragrance at Barneys? Leave your comments below.