When it comes to hip hop Jay Z is always the first to let people know what time it is. So it's only fitting that the MC/entertainment magnate ink a deal with Hublot to introduce "Shawn Carter by Hublot," according to Forbes.
Jay has referenced the high end watchmaker in the 2011 Watch The Throne hit "Otis," rapping "New watch alert, Hublots/Or the big face Rollie I got two of those," and then again more recently on Magna Carta Holy Grail's "Picasso," with the line "I'm still the man to watch, Hublot."
The limited edition "Shawn Carter by Hublot" comes in 18k yellow gold as well as black ceramic (sorry no "Jay Z Blue" just yet) and measures in at 45mm-wide. It will also feature Hublot HUB1300 manually-wound movement with 90 hours of power reserve.
Supplies are limited with only 100 of the gold which are priced at $33,900, and 250 of the black which comes in at $17,900.