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Jay Z and Beyonce go vegan for 22 days; "spiritual and physical cleanse"

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If you haven’t heard this before, psychologists believe that it takes 21-days to form or break a habit with the 22nd day showing you the way. With that belief in mind and his 44th birthday on tap, Jay Z announced via his blog, Life+Times, that he and his superstar wife Beyonce have gone vegan for 22-days.

Jay Z writes, “On December 3rd, one day before my 44th birthday I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!! This all began a few months back when a good friend and vegan challenged me to embrace a “plant-based breakfast” every day. It was surprisingly easier on me than I thought…”

Why would Jay Z feel the need to announce his choice of a particular diet and short-term way of life? No one is sure, but it seems to be because a vegan diet is considered to be healthier way of eating, in addition to the spiritual connection to his 44th birthday.

“There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day…it just feels right!” shared Jay Z on this blog where he also said his wife Beyonce will be joining him.

While Jay Z isn’t quite sure what will happen at the end of the 22-days, he is seeking advice from experienced vegans. “So you can call it a spiritual and physical cleanse. I will post my progress. Any professional vegans out there that have any great food spots please help out! Please ha. I don’t know what happens after Christmas. A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…”

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