Singers Jana Kramer and Brett Eldredge will headline Macy's American Icons campaign, a summer celebration of heritage and honoring those men and women who make this country so great. Partnered with Got Your 6, two of country music's most promising rising stars hope to inspire communities through a variety of family events and initiatives, as well as promoting a wide range of America-inspired fashions.
Other stars that have signed up for this worthy movement include Ryan Lochte and Ireland Baldwin. There is also a collaborative effort with Tommy Hilfiger's "To Tommy From Zooey" collection with actress and comedian Zooey Deschanel.
“Macy’s celebration of America really connected with our customers and associates last summer,” said Martine Reardon, Macy’s chief marketing officer, in an official statement on Wednesday (April 16). “Our charitable program to benefit Got Your 6 and America's veterans raised millions of dollars during our first American Icons campaign, and we are excited to once again support this important cause. We’ve also built on last year’s success with a parade of fun, summer-themed events and the latest fashion from popular brands represented by some of our country’s best known talents -- all while paying tribute to the people, places and things that make this country so special.”
As the second year for the cause, Macy's has also joined forces with more than 30 veteran-focused nonprofits, with the goal to improve veteran reintegration (into society). It will hone in on six key areas: jobs, education, health, housing, family and leadership.
The campaign officially launches May 17. Consumers will be able to donate $3 at a Macy's register. All money raised will benefit Got Your 6 and its partners.