According to a James Gunn Facebook post on Saturday, the director referenced the io9 website that had declared "Guardians of the Galaxy" having been well received by fans due to it's comedy. Gunn went on further to elaborate that he actually cares about the film and passion that he and his crew had given to the project.
In fact, he even ascertained that there is indeed a certain level of risk and perhaps Hollywood could learn a lesson and have other film makers believe faithfully in their projects. He mentions that there's more to these spectacle films than just a bunch of funny science fiction and space characters.
Gunn feels his own fans are more than just numbers to him and he demonstrated this with an appreciation of his fans by appearing at the Atlanta 2014 Dragon Con of his own accord. He charged no fee to sign autographs and take smart phone selfies. Though he noted his time was limited, his faithfulness to his own fans had been well received, even by a fan cosplayer dressed as the Groot character in which Gunn had taken such a photo and posted it on his own Facebook page.
He has indeed exclaimed that his fans are more than just numbers to him. He proudly notes this on his main page.
"And although io9 may be right, that people like the movie because it's funny, I like to believe it's because WE GAVE A S**T. You aren't numbers to us."
The film is open in theaters everywhere and been deemed the number one blockbuster movie of 2014 and has even surpassed in earnings the "Captain America: The Winter Soldier" movie. For a director that went from a low budget "Slither" film to a smash hit in 2014, one can say that's quite an accomplishment.