On Thursday, February 9, 2012, Jamba Juice hosted the first annual Live Fruitfully Fitness Expo at the Brazil Brazil Culture Center. This event follows the kick-off of the campaign held in New York, NY and is one of Jamba Juice’s inaugural events for the company’s “Live Fruitfully” campaign. The “Live Fruitfully” campaign aims to embrace each day, each moment and each opportunity to be healthy, active and fun! The Live Fruitfully Fitness Expo showcased the latest trends in health, wellness and fitness, featuring Jamba Juice’s new line of products and a variety of new, innovative fitness trends.
Jamba Juice’s new line of products aims to reinforce their commitment to healthy and active living with balanced nutrition. The new Fit ‘n Fruitful smoothie contains 14 essential vitamins and is a good source of protein and fiber, containing two or more servings of fruit and a weight burning booster. Jamba Juice also offers Probiotic Fruit & Yogurt Blends and steel-cut oatmeal as options to provide consumers healthy options to live fruitfully.
In the live fruitfully spirit, the Expo showcased fitness trends beyond typical activities, everything ranging from parkour to surfing, not the typical gym workout. The Expo featured workout sessions and lessons from:
Hoopnotica (http://www.hoopnotica.com) featuring Pamela Crawford
- Weighted hula hooping, focused on strengthening the core and calming the mind while burring 400-600 calories an hour
Bollywood Dance (http://rahul-nath.com/bollywood.htm) featuring Rahul Nath
- Aerobic dance workouts with an Indian influence, similar to dance movements seen in Bollywood movies and most notably in Slumdog Millionaire.
SurfSET Fitness (http://www.surfsetfitness.com) featuring Bill Ninteau
- Learn and improve surfing techniques on the RipSurfer X—increasing upper arm endurance, strengthening your legs and giving a good cardio workout. It is as if you were actually paddling into the water on the RipSurfer X
Jump Rope Cardio (http://www.foxyandfierce.com) featuring Crystal Greene
- An intensive cardio workout featuring different jump rope techniques as well incorporating kickboxing techniques
Juicy Athletic Moves (http://juicyathleticmoves.com) featuring celebrity choreographer Neda Soderqvist
- High energy dancing to some of the radios top hits that has every part of your body moving; Neda is best known by Jamba Juice for her involvement in the creation of the Jamba Samba Jam earlier this year
Pound Rockout Workout (http://www.poundrockoutworkout.com) featuring Kirsten Potenza & Cristina Peerenboom
- Exercise through movement and making music by pound drum sticks to the beats of music creating an intensive workout
ViPR (http://viprfit.com) featuring Justin Rubin & Anja Garcia
- A full body workout using a large rubber tube to build muscle and burn calories through strength and movement training
Cardio Carnivale featuring Corey Coombs
- A dance workout combining socca, reggae, salsa and merengue to strengthen your core, while dancing to the sounds of the Caribbean
Pop Physique (http://popphysique.com) featuring Jordan Andrews
- Body workout aimed at improving physical endurance, flexibility and body awareness with a ballet barre influence
Tempest Freerunning (http://www.tempestfreerunning.com) featuring Gabriel Nunez
- Teaching the skills of parkour and advanced maneuvers as well as freerunning, getting the blood running through your veins as you leap over obstacles
For more information about Jamba Juice and their Live Fruitfully campaign, please visit: www.jambajuice.com
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