According to Andy Gross, President of Land Rover North America, the recognition as leaders in Total Quality is a validation that they offer an exemplary entire ownership experience, from the vehicles' quality and performance, to the buying and ownership experience.
“This recognition highlights the enormous passion and pride our employees, dealers and customers have for Jaguar and Land Rover vehicles.”
Jaguar and Land Rover were each recognized for their leading ownership experience in Strategic Vision Inc.’s (SVI) Total Quality Index® (TQI). This recognition for both brands demonstrates Jaguar Land Rover’s commitment to producing vehicles that buyers judge high in perceived quality and emotional delight.
The Total Quality Index® is a complete measure of the total ownership experience. Buyers are asked to rate all aspects of their buying, owning and driving experience. This accounts for a wide variety of aspects, including customers’ commitment to advocacy and vehicle loyalty.
The Total Quality Index® was calculated from buyers who bought 2011 models in September to December of 2010.