Jagex recently announced the success of Bonds introduced to their game "RuneScape" a little over a month ago. "RuneScape" Bonds allow players to buy and gift tangible rewards with in-game currency. The Bonds were meant to curb black market dealings and gold farming practices. A recent press-release from creator Jagex reveals that their efforts have been successful, decreasing illegal gold farmers by 81%.
Bonds were introduced on the 26th of September to a speculative community. Now available for about a month the bonds have proven effective and the "RuneScape" community seems to appreciate the new feature. The Bonds not only undermine the market for illegal gold farming but also allow players to purchase game membership with the new Pay-through-Play initiative. Now only a month after introducing the bonds into the game illegal gold-farming is nearly eliminated.
"Dishonest gold farming has had a detrimental effect on the online gaming space since its inception, and Jagex has worked tirelessly to limit the scope and consequence this activity has had on RuneScape over many years," said Riaan Hodgson, Chief Operations Officer at Jagex.
Hodgson continued, "While we anticipated that the launch of Bonds would impact the flow of illegal wealth into the game, we are thrilled the initiative has resulted in such a strong and immediate impact. This action lays the foundations for RuneScape to continue going from strength to strength in its second successful decade!"
Each "RuneScape" bond costs $5 and can be combined to purchase higher cost rewards like admission tickets to "RuneFest 3". Next month "RuneScape" will be holding the "RuneFest 3" event at Tobacco Dock in London on November 2. Admission to the festival and other premium membership content can be purchased through bonds. Jagex has reported that more than 10% of RuneFest attendees have already paid for their tickets through Bonds, proving that Bonds are helpful for more than just cutting down gold farmers.