Jack Tretton has provided a few more comments in regards to the restocking problem plaguing the PS4. According to a report from VG247 on Dec. 17, the chief executive officer at Sony Computer Entertainment admitted that his company is under heavy pressure in trying to satisfy the unprecedented demand.
He disclosed that the PS4 has competition, adding that the holiday season is the best time to “take advantage of the market opportunity.” He went on to disclose that it breaks his heart seeing customers who are ready to spend $400 but couldn’t purchase the next-generation system due to supply issues. You can find some images of the new console in the slideshow located to the left of this article and Jack Tretton’s comments below (courtesy of VG247):
You have competition out there. There are lots of things that people can spend money on, especially during the holidays; and the holidays only come around once a year, so that’s really when you want to take advantage of the market opportunity…It breaks my heart if somebody’s got $400 in their hand and they want one and we can’t sell them one.
The chief executive officer previously disclosed that his company is manufacturing and shipping as many PS4 units as possible before Christmas in North America. As a result, the rest of the regions in the world are also suffering from restocking problems. He did mention that the supplies should get better in the early parts of 2014.
The PS4 came out first in North America on Nov. 15 while a majority of European countries got the next-generation system on Nov. 29. The product has an official price tag of $399.99, making it the cheapest next-generation system that came out in 2013.
A few holiday deals can also be found in the following link from Amazon.com: Holiday Deals.