Jack Daniel's and Popcorn Sutton have a few things in common besides making Tennessee whiskey. Both companies currently peddle their product in square bottles with black and white labels. They even use a similar font. However, according to an Oct. 28, 2013 report by MSN.com, Jack Daniel's isn't willing to welcome the new kid on the block with open arms.
Oddly enough, at least one liquor store manager has reported that Popcorn Sutton actually enjoyed brisker sales before being packaged in the square bottles. The company previously packaged the Tennessee white whiskey in mason jars. Louisville liquor store manager Nick Reifsteck said the mason jars were "more of a curiosity" than the square bottles, leading to more sales.
Despite the potentially fewer sales caused by the switch to square bottles that mimic Jack Daniel's, Popcorn Sutton is on the receiving end of a lawsuit by the larger, more established company. According to the lawsuit, the square bottles and derivative labels are "likely to cause purchasers and prospective purchasers ... to believe mistakenly that it is a new Tennessee white whiskey product in the Jack Daniel’s line," which, of course, it is not.