Jack Daniel's on Thursday announced a $100 million expansion plan, spurred by the growing demand for whiskey worldwide.
In a statement, the 147-year-old distiller said work will begin this fall and take about two years to complete. Plans call for additional stills and barrel warehouses at its Lynchburg, VA, complex. A second production building will be constructed on the site as well since the facility is at near-capacity levels now.
"It's a good time in the whiskey industry, and our future prospects look really good," said Jeff Arnett, master distiller. "We don't want to find ourselves without any additional throttle, if we need it. This will basically secure that we've got the ability to give Jack Daniel's to all of those who want Jack Daniel's for years to come."
The new production facility will use the same cave spring water source as the existing distillery.
Brown-Forman, Jack Daniel's parent company, reports sales volume has grown for 21 consecutive years, and its global net sales increased by 9% in the last year. Since 2004, global case sales have risen from about 7.7 million cases to nearly 11 million cases last year. The brand is sold in more than 160 countries.
Overseas markets now represent slightly more than half of overall sales. Its largest international markets include the United Kingdom, Germany and Australia.