Justin Smith better known as J-Mello is the type of artist that is relevant and suits the cross genre that listeners need. Hip-Hop has been prevalent in all aspects of society but many artists forget the rock roots, the skater culture that embraced it, and the elements crowd who have grown and adapted. J-Mello has not forgotten.
J-Mello has busted the preconceived notions on their head. He is not expected. He is not "cookie cutter" and he does the authentic sound of both Rock and Hip-Hop well.
With his ever changing look, he challenges the norms. Eyeliner, black lipstick, ever changing hair, and tattoos, he is the Nirvana, Marilyn Manson,and Lil Wayne for the new generation. He rolls these influences of talent into an unique package that is his own.
No bad attempts of relevance here.
"Bad Newz" is everything besides bad. As an independent artist, his videos and production are stellar. Producing radio ready tracks with a quality video is no easy feat. J-Mello does just that.
The Ronald Reid Jr directed video is artistically dope, while still maintaining the sexy vibe J-Mello does so well.
While showcasing the artist he still manages to paint a realistic picture of, at times the sub-culture of music. This is a quality that J-Mello has maintained on his musical journey. Maintaining his style, while still crafting his art.
There are times when auto-tune is good. This is one of those. J-Mello never said he was a high caliber vocalist. While he is strong at times, he is more of a story teller than a "crooner."
His instrumental talent and production sets the bar high. He is a well rounded artist. Talented enough in more than one way to pass others trying to reach his audience.
Who is his audience you may ask? He is everyone. He is Hip-Hop, Rock, Trance and every genre in between. J-Mello is selling out shows nation wide. His fan base is diverse and his musical talent is as well.
J-Mello is a modern day savant. He is what the masses have been waiting for and is delivering with a knock out punch.