According to a report today from VG 24/7, Nintendo president Satoru Iwata said the company must not compete or adapt to what others in the industry are doing, but rather create something new –– like the Wii U –– as an alternative.
Speaking at the B Dash Camp startup conference in Osaka, Japan, Iwata said its critical to avoid following the pack, as Nintendo’s never been that kind of company.
“If you do the same thing as others, it will wear you out,” Iwata said. “Nintendo is not good at competing so we always have to challenge (the status quo) by making something new, rather than competing in an existing market.”
Iwata, paraphrasing the late former president Hiroshi Yamauchi, said that Nintendo needs not to be afraid of failing, and the company has weathered the bad along with prospered with the good.
When Nintendo wanted to bring Pokemon to the United States, Iwata said there were fears that America wouldn’t “accept cute monsters” and the franchise would be a flop.
“No, they said. Some people even recommended to make Pikachu more muscular,” Iwata said. “If we followed their advice Pokemon would never have been the success that it was.”
Even being the president, people didn’t listen at first when he proposed taking Brain Training –– also known as Brain Age –– for the Nintendo 3DS global after it became a hit in Japan.
It’s that kind of outside the box thinking Iwata believes will keep Nintendo going into the future.