The most recent event was held in Los Angeles at the SLS Hotel, concurrently with the Social Networking Conference. About half of the sessions dealt specifically on mobile dating. The message was clear: you need to have a mobile dating strategy.
Apparently, single daters agree. Match.com’s director of mobile products Robinne Burrell told the group that their subscribers logging on from mobile devices has grown 135% year-over-year to almost 30% of their members. Match had been nominated for a Webby award for their iPad application.
Monica Ohara, Marketing Director of Customer Acquisition at San Francisco based Speed Date shared their secrets and success stories which has helped their 5-minute online speed dating service reach almost 15 million members. Ohara shared her 5 key tips to drive millions of mobile users and said you need a mobile app to be a cool dating site in today’s digital marketplace. Speed Date was the first dating site to launch an iPad app in 2010.
Unlike Match and Speed Date, Joel Simkhai, founder of the Gay mobile app Grindr started on mobile. “The problem with matchmaking is it’s not real life and not how we are meant to meet people,” said Simkhai. He added, “I’m here, you’re there and in a few minutes we can figure out if we’re meant for each other.” Two million gay singles have downloaded Grindr's popular location based app.
With over 1500 online dating sites to choose from, there are now over 25 million singles in the U.S. who are visiting online dating sites every month. “Fourteen million people using mobile dating services,” said Mark Brooks, editor of Online Personals Watch.
As we’re so attached to our iPhones, iPads, and SmartPhones, it’s no wonder that millions of users want to date while on the go. Long gone are the days where you have to drive home to log in to see if that cute guy wrote back to you.
Are you using a mobile dating application? We’d like to hear your mobile dating stories.