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It's On! Book Price War Smackdown


The corner of a small and cozy bookstore.
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Target has joined other retailers in a price war on projected best sellers.

It had to happen. Target is jumping-on in a heated price battle on books expected to be top sellers. Consumers look like the early winners in this battle, but it's too soon to tell.

The retailer says it will offer some of hotly anticipated book titles at $8.99 -- in line with recent moves by Walmart.com and Amazon.com.

Target says the $8.99 price applies to pre-orders at Target.com, including hot titles like "Breathless" by Dean Koontz, "Ford Country" by James Patterson, and "Under the Dome" by Stephen King.

Target's move is expected to heat up the price war smackdown that began last week between Walmart.com and Amazon.com. Both sites lowered online prices on some upcoming titles to $9.00. Walmart.com lowered the books to $8.99 on Monday.

And while I plan on buying as many of these books as I can at a discount for the holiday season, I am worried that this will only do further damage to precious and few local bookstores who are struggling to survive.

I must admit, I am leading the charge into the world of e-books, but I want my cake and eat it too. While I'm reading my e-books, I want to be tucked into the corner of a cozy bookstore surrounded by shelves of books. They are my first love...and I don't think anything will ever replace them.

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