Looking for romance this Valentine’s Day? A new survey by Timberland shows more than three-quarters of Americans find eco-minded tendencies attractive in a mate
Timberland, a company dedicated to protecting the outdoors and outfitting people in eco-conscious gear, surveyed more than 1,000 men and women to find out how important green behaviors are when it comes to finding – and keeping – true love.
“Timberland’s mission is to equip people for their outdoor experiences in ways that are easier on the environment,” explains Jim Davey, Vice President of Global Marketing at Timberland. “But apparently, eco-conscious gear can equip you for a better love life as well.”
Highlights from the Timberland Eco-Love Survey:
- Take the environment for granted and you could be flying solo: Nearly half (46%) of Americans say they would question whether to date someone who littered. Although littering is the overwhelming deterrent, refusing to recycle (15%), leaving the lights on when not at home (14%) and being a climate change denier (14%) could also be date deal-breakers.
- Attracting a green-minded mate:More than three-quarters (77%) of Americans find eco-minded behaviors an attractive quality in a mate. Specifically, spending time outdoors (57%), being eco-minded around the house (50%) and practicing conscious consumption (30%) are the top eco-qualities Americans say make a person attractive.
- When eco-lovers cross the line:Everything in moderation, though – putting the environment before romance at all costs could be a turnoff. Nearly half of Americans (46%) indicated that dates who insisted they order environmentally responsible food (such as organic or locally-grown) or picked them up on a bicycle (43%) might be shown the door.
- What to wear when you land the date:Sport sustainable style. Nearly one-third (30%) of Americans are attracted to people who consider the environmental impact of the products they buy, including clothing.
- Love blossoms best in the great outdoors: More than half (54%) of Americans said an outdoor adventure, like a hike or walk in the park, is an ideal date, while nearly one-quarter (23%) selected tree planting or other projects to improve the environment.
About Timberland
Timberland designs, engineers and sells quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. They have declared and actuated a commitment to meeting environmental challenges and to minimizing their impact.
The Timberland Earthkeepers® Collection incorporates recycled PET bottles in linings, recycled rubber in soles, leather from silver and gold-rated tanneries and organic content throughout the apparel line. To learn more about Timberland, please visit www.timberland.com.
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