October is breast cancer awareness month. It is also anti-bullying month. It is as well Hispanic Heritage month and Italian Heritage month. It's even Gullah Geechee Cultural Heritage in the Carolinas and Georgia. There isn't a thing wrong with any of these things, of course. They're simply trying to draw attention to very important things. Yet as we strangle our calendars with months of this and months of that all in the name of calling attention to things, how long before everything becomes lost in an ever larger shuffle?
A cursory internet search will find that every month is a month for somebody, and the list offers everything from the sublime to the ridiculous. We find everything from National Fish Month to Political Correctness Awareness month. Thanks to our friends among the Wikipedia crowd, a quite certainly incomplete list can be found here: http://en.wikipedia.org/wiki/List_of_commemorative_months .
There are some interesting ideas shared within given months; October further houses both National Work and Family and LGBT History month within its dates. We could go on and quibble about all this emphasis on all these things and about which do and do not merit accolades or jeers; perhaps another time. The main point here is that very soon no one may pay any heed to these causes.
Remember the yellow ribbon faze? It launched ribbon after ribbon in myriad color and design schemes, all meant to make folks sit up and take notice of whatever the promoters had in mind. Does anyone notice those ribbons anymore? Surely not. The market gets saturated and even the most noble ideas become lost in the assault of metallic car emblems in ribbon shapes.
Will anything matter once everything matters? That's the worry we should have should we continue in the direction we tread. When we attach importance to all things great and small, don't we risk minimizing the really critical issues? Short of that, at the very least we ought to agree that we can live without Smart Irrigation Month.
That's July, by the way, if we can trust Wikipedia's editors.