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It's an Earth Day Birthday: Eco- friendly style


loomstate1.  The Brand: Loomstate

The Schtick: Loomstate is fully committed to organic farming, which is a form of agriculture which avoids or largely excludes the use of synthetic fertilizers and pesticides, plant growth regulators, and livestock feed additives. Organic cultivation requires managing and preserving the sensitive ecosystem as opposed to stripping the land of its resources as conventional farming does. Loomstate uses 100% certified organic cotton from various regions of the world such as Turkey, Peru, Africa, India and the USA.

Buy locally: Jac: 245 North Highland Ave, Atlanta, GA 30307

Earth Day Special: To celebrate Earth Day all April get a free tote with any Purchase of $200 or more

2.  The Brand: EDUN

The Schtick: EDUN is a socially responsible clothing company Launched in Spring 2005 by Ali Hewson and Bono, EDUN's mission is to help build Africa as a viable source of production for fashion.  Founded on the premise of trade for aid, EDUN is a for profit business that aims to raise awareness of the possibilities in Africa to encourage emulation.  To help achieve this goal, EDUN is investing in the development of a community-based value chain, beginning with organic cotton.  In 2007 the company launched EDUN LIVE, a blank tee shirt division that is 100% grow to sewâ€? African produced.

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liv grn t-shirt

3.  The Brand: LIV GRN

The Schtick: LIV GRN is geared toward the modern-day eco-savvy market - merging style and comfort with earth sustaining materials. & donates 10% of profits to GLOBAL GREEN.

john patrick organic

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4.  The Brand: John Patrick Organic

The Schtick: Winner of the Ecco Domani Fashion Foundation's 2010 Sustainable Design Award incorporates 100% pure wool, handwoven in Scotland by Harris Tweed; vegetable tanned leather, recycled wool, and silk chiffon.

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5.  The Brand: Alternative Earth

The Schtick: This retail & wholeseller maintain environmental laws and regulations. They proactively select and work with vendors who use higher standards than those enforced locally. This translates into the use of recycled and organic materials, the use of low-impact dyes, energy conservation in manufacturing facilities, and various other specific actions.

Buy locally: Atlanta based brand!

vaute couture tees

6.  The Brand: Vaute Couture

The Schtick: Chicago based Vegan collection that has is made of NO animal materials. An eco-chic brand to watch for the future.

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7.  The Brand: Thieves

The Schtick: The collection Thieves by Sonja den Elzen is a contemporary designer line for the woman that is demure yet strong, sensual and independent. With a mix of fine tailoring, easy draping, asymmetry and the texturing of fabric each piece is made to compliment the women's form. With the Thieves collection, den Elzen focuses on using on eco friendly fabrics such as organic wool, organic cotton, peace silk, bamboo, tencel and vegetable tanned leather.

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deux fm

8.  The Brand: Deux FM

The Schtick: These Sexy, Smart styles are manufactured both locally & domestically under fair labors practices and the majority materials used are environmently friendly.

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9.  The Brand: Simple Shoes

The Schtick: Simple Shoes are committed to making their product 100% sustainable & use a number of Sustainable materials to achieve this goal.

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okabashi shoes

10. The Brand: Okabashi Shoes

The Schtick: This Vegan friendly brand is based in Buford, GA & operates a clean manufacturing facility, which only produces 100% recyclable shoes.  Every shoe is made of 30% recycled material & is comfortable to boot.

Buy locally: Atlanta area Whole Foods

Earth Day Special: For a limited time purchase 100% recycled shoes @



11.  The Brand: WELEDA   

The Schtick:  Weleda cultivates beauty and 100%, certified-natural baby and skin care products. They believe beauty should be grown right from the earth-not from a lab. Products work with the body's own natural vitality and ability to nurture and heal. The end result is radiant skin and a sense of well-being that can only come from nature and from us-Weleda.

john masters
12.  The Brand: JOHN MASTERS

The Schtick: Out of his interest in organics and awareness of toxic chemicals often used in salons, John Masters is the first organic, salon-developed line, including over 30 earth-honoring hair and skin care products and sells in over 20 countries around the world. John, his team and their worldwide network of growers and harvesters of organic, wild-crafted ingredients are pleased to share Super Natural Beauty.

13.  The Brand: DEX NEW YORK

The Schtick: DEX New York is a multi-faceted all-in-one beauty and fashion atrium at the heart of the New York City's fashion district, which is home to both DEX Studios and DEX Modern Minerals. DEX New York introduced its runway-and-New York inspired vibrantly colored line of mineral makeup, DEX Modern Minerals, with the launch of the Beauty Atrium. Created by Dexter Phillip, founder and CEO of DEX New York, with the assistance of his internationally renowned artist-, photographer-and stylist-friends, DEX Modern Minerals is cruelty-free, eco-friendly and full of fun shades, while providing a natural coverage and glow that is makeup artists- and photographer-approved an unusual feat for a mineral makeup line that is usually too shimmery or dull.


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