Burger King is dead.
The King was dethroned two years ago, declining food sales prompted the addition of oatmeal, new burgers and a new batch of less fat crinkle-cut fries called ‘Satisfries™’ to the menu, and wanting to make an impact in the fast-food marketplace the company has changed its name and rebranded its identity (again).
As of now, Burger King no longer exists. It’s old news.
Instead, meet the new McDonald’s and Wendy’s competitor: Fries King.
In a marketing ploy to capitalize on their new fries fame, Burger King has ditched their name and former identity after 60 years of history and branding in hopes to become the fast-food leader in what else, fries.
The company logo looks predominately the same with the layout and company colors, except that the name has been changed from Burger King to Fries King and the icon burger was replaced with a new order of their Satisfries™.
However, outside the restaurants across the country and throughout LA, their tagline ‘Home of the Whopper’ still sits confusing people whether the fast-food chain will even still be selling hamburgers, their main staple.
As many skeptics doubt the change is even real, new photos surfaced on their Facebook page and the website is proudly displaying their new logo with the tagline underneath: Formerly Burger King.
Whether people believe the company or not, apparently, the changes are very real. Or at least for a day or two in hopes that more hungry people will line up at lunch and around the building waiting in the drive-thru line at any SoCal chain desperate to order their new Satisfries™.
Let’s see how long this lasts before McDonald’s decides to launch their next bold marketing campaign proving their still #1 in the fast-food industry.