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It's 2014, and you still have no Mobile Marketing Action Plan? Change that!

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If your brand hasn’t gone mobile yet, you have fallen behind the norm! According to fishbat, a company spelled with "all lowercase” letters and a leader in Long Island advertising agencies, Internet browsing via mobile apps have surpassed PC usage in January alone with 55% useage! PCs hold strong at 47%, while the remaining 8 percent comes from actual Mobile browsers. This means that 62% of the time that the Internet is being accessed within the United States, it is being done via mobile device!

On March 6, 2014, fishbat released press explaining how this is possible. They were inspired to do so by a February 28th article posted by CNN Money, entitled “Mobile apps overtake PC Internet usage in U.S.” The “smartphone adoption rate” of an increased 39% is actually leading to the PC’s largest decline in the lifespan of PC sales. Let’s face it, mobile devices are more personal, readily accessible, and (depending on phone carrier) free or cheaper than the average PC pricing.

It is now understood that an estimated 55% of adults in the United States own smartphones, while 42 percent own tablets. There is no report on who owns both. So, these numbers may actually overlap. At the same time, they equally contribute to Internet access rates. And, with “growing 4G Networks, there is no reason this trend should stop any time soon.”

Some people would rather share a toothbrush than to share a mobile device. This is an actual report by Hubspot in 2011 that at that time reported “6.8 billion people live on the planet. 5.1 billion of them own a cell phone. 4.2 own a toothbrush.” Those numbers have only grown since then!

As the ratio of mobile ownerships and usage, in comparison to PC ownership and usage, increases, Justin Maas, Vice President of Client Relations at fishbat, expects that "accessing the Internet via mobile apps is not only more convenient, but, now, due to smarter mobile designs, it is becoming easier to use,” he says. “This data shows that businesses, especially e-commerce businesses, have to optimize their websites for mobile apps. It’s extremely important for businesses to have a mobile app version. With their growing popularity, mobile apps are the best way businesses can keep people interested in their brand. If a brand does not have a mobile app, chances are, they are losing out on potential selling opportunities. If designing a mobile app is not feasible, optimization of their website for mobile browsers is the next best thing.”

If you haven’t already implemented “Mobile” into your Internet Marketing and Mobile Marketing Action Plans, you better start now. Some companies have redesigned their sites to work on all platforms and appear the same. Others have created exclusive designs only for web. Some have implemented mobile apps, while others are doing all of the above. Take a minute. Think. What will you do? How will you take your brand into the Mobile Evolution?

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