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Is Vine the new YouTube?

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Vine, a popular video service created by Twitter allows for six second videos that can be instantly edited by simply touching and removing your finger from the screen. This app has spawned its own culture much more separate from Twitter, than originally intended. Some of the most popular vines are going viral leading the creators to become "Vine" famous. This special culture seems to reflect the same phenomenon that occurred when YouTube first became popular. YouTube offered a place for outcasted film, theatre, and art kids to become overnight sensations. Popular vlogs like vlogbrothers and charlieissocoollike have become part of a generation's superstars. These YouTube stars became partners at YouTube and turned their fun hobby into a lucrative business. On top of this a new culture where people could connect with others all over the world grew, allowing for sites like Twitter and Facebook to become popular. What it is that makes a vlog popular seems to be regularity--posting a video once a week on specified topics. It teaches many people watching the videos about branding and marketing as well as whatever subject is being discussed.

When YouTube first came out, it wasn't as widely accepted by celebrities and advertising companies, which meant that it was the underground of anything off beat or eccentric in the amateur film world. Funny 2 minute videos became the norm before advertising and Vevo were brought in. YouTube is still fun, but now that it is clouded with cover videos and lyric videos, it is not the creative and innovative hotspot it once way in the middle 2000s.

Step up Vine, with its short and easy editing service the potential to make cool videos with the click of a button revolutionized the YouTube generation's inspiration. We remembered why we first liked YouTube and began looking for cool ways to make Vines. Because short clips called gifs were already popular on sites such as Tumblr and Buzzfeed, this app found a well-received group in the 12-27 year olds. Because Vine is not crowded with celebrities and people promoting themselves, it is a fun place to see how creative you can get with the app. Like early YouTube, Vine is a place where slightly off-beat creatives meet to share and create ideas. The only question is if Vine will begin to stagnate like YouTube if advertising becomes available. Perhaps if Vine takes a cue from Facebook owned Instagram and makes ads specific to the format of 6 second videos, it wouldn't be as detrimental to the creative world it has created. Until then, enjoy the Vines and create some of your own.


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