According to a January 30 report from the BBC (British Broadcasting Corp.), Ticketmaster, the biggest online retailer in the world will end its CAPTCHA verification system. Many web sites use CAPTCHA, as a way to prevent internet bots from entering a site and exploiting it.
CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart and was developed at Carnegie Mellon University, which tried to trademark the acronym.
Ticketmaster used CAPTCHA to prevent internet bots from entering the system and automatically buying tickets.
CAPTCHA asks visitors to type distorted words to prove they are humans and not computers that are programmed to cheat. If you are unable to read one of the distorted words, or mistype it, a site will provide you will new CAPTCHA words to type. This kind of verification system can be very frustrating and is widely hated.
So Ticketmaster is replacing CAPTCHA with a much simpler and user-friendly system.
Rather than typing a phrase like “different sqviltaup” with distorted letters and maybe even a strike though it, users will type simple phrases like “freezing temperatures”.
The new system looks like a win for everyone.
Ticketmaster's executive vice president of eCommerce says the phrases are easier and faster to enter, increasing visitor satisfaction and “We're happy with what we've seen from a security standpoint as well”.
It is now expected that the CAPTCHA will start to phase out as a widely used verification system.
Click CAPTCHA to get the full BBC article.