For a few seasons now, we've seen more and more designers stream their fashion shows. Usually it's the production company handling the show that makes the decision (and has the resources) to stream the fashion show but there's no mistake on how much more publicity this brings to a brand. People around the world watch the show and live tweet throughout the event, sharing opinions, comments and their .02 which makes the social media bubble go round. Just a couple of months ago we saw Oscar de la Renta reveal his fall campaign by way of Instagram, so there's mistake that fashion and social media are a match made in marketing heaven.
Still, there's been a change in New york fashion week since moving from Bryant Park to Lincoln Park only a couple of years ago. After being at "The Tents" at Bryant Park for well over a decade, it seems the transition is still happening in order to get comfortable in the event's new home. Today The New York Times ran a piece that describes well-established designers who aren't sure about the future of fashion week. Digital shows may be the way of the future. For now, the shows will stay at Lincoln Park through 2015 but a lawsuit may force the event out sooner. The lawsuit was filed this past March and takes issue with commercial events held in a public space.
Designer Diane Von Furstenburg mentioned that many designers who belong to the CFDA have for years said they may move to a digital-only fashion show.